2025 Social Media Marketing Predictions

With the anticipation of 2025 increasing, more and more conversations are happening about the upcoming changes the new year will bring to society; a new (ish) President, new trends varying across industries, new habits, new goals… all the new things.

But like many business owners, you may be wondering what it will take to stay above water and stand out in your social media marketing. Same here.

Keep reading to learn about my predictions and the ones I’ve commonly found among news outlets, as well as the business opportunties that can come along with them.

In 2024, UGC Was the Buzz. Say Hi to EGC.

Yay, another acryonym! Let’s break it down.

Employee-Generated Content (EGC) is much like UGC where consumers share content of products for a brand, except it’s more focused on a company’s employees sharing professional tips, career experiences, or insights into company culture to significantly boost brand credibility and reach. (Metricool)

Before this had a name and I worked in corporate as the certified Social Media Girly, I encouraged my coworkers to show up on platforms like LinkedIn to help build up a personal brand, which was all the rage in 2024. Consumers are more drawn to humanized brands that show the faces behind the mission.

As EGC grows, I have no doubt in my mind that UGC will also continue to grow along with the Influencer market.

Opportunities for your business: If you have employees, get them as involved in speaking on behalf of your business or company as you feel comfortable. Showing more faces behind the mission and work brings more connection and belief in your brand.

Mini Series or Episodic Content

Mini-series or episodic content keeps audiences engaged and returning for more by delivering value in small, compelling segments. This format fosters connection, boosts visibility through consistent engagement, and builds anticipation with each release.

Additionally, it creates opportunities for sponsorships, partnerships, and monetization, making it a creative and profitable strategy to include in your 2025 content plan.

Opportunities for your business: By breaking down valuable information or stories into digestible episodes, businesses can extend the lifespan of their content and maximize its impact.

Long Form Content

A lot of audiences believe that long-form content is OUT. But that’s far from the truth.

With community-building being more prioritized recently (keep reading to learn more), that makes long-form content a huge opportunity for creators and business owners everywhere. Think of the 2014 YouTube vlogger days. Those YouTubers probably wouldn’t have the following they have today without all the years of posting long-form content.

Now I’m not saying go post a 30 minute how-to or vlog. You absolutely don’t have to do that. But anything that extends the traditional 3-minute limit on short-form content is enough to let audiences in.

Opportunities for you business: Dive deeper into broad topics that are hard to cover in short form content. Make your audience feel as though they need to stick around and learn a thing or two from you.

Community Over Brand

Believe it or not, there’s a difference between content that establishes a brand vs. content that establishes a community. Here’s some examples

BRAND	COMMUNITY
“We offer top weight-loss solutions.”	“Here’s how you can fall in love with fitness and enjoy the journey.”
“Our clothes are handmade.”	“Our handmade clothes are safer for your health than factory made clothing. Here’s how.”
“We grew our team 10-fold this year!”	“Here’s how we managed our budget to be able to pay our team fairly without compromising the rest of the business.”
“We’re the #1 airline in the USA.”	“Here are the safety features that we’ve implemented to help our passengers have peace of mind during their travels.”

See the difference?

Yes, it’s cool to use words like “#1”, “Best” or “Top” in our messaging, but what’s cooler than using language that connects with an audience? Those can bring true conversions.

Opportunties for your business: Dig deep and recognize your brand’s unique value propositions and emphasize on them to build out your messaging. Come back to this example anytime for inspiration.

This leads me to…

Goodbye Faceless Marketing

If you’re not familiar, Faceless Marketing is a marketing tactic where creators post about their offers and make money without ever showing their faces. It’s giving Catfish: The TV Show.

I’ll never understand people who pay for a product from someone who’s never shown their face and the only content they post is b-roll of a hands typing on a laptop or stirring coffee. And the worst part? This b-roll can be purchased copyright-free and posted by anyone.

But with the rise in genuine community building, this may lead to the end in this weird marketing tactic. Now, I understand if people don’t feel comfortable showing their face on social media sometimes, whether it’s because of a lack of confidence or for safety reasons, social media has many tools where you can still shine on social without getting too uncomfortable. If you must, put your account on private or block those certain individuals you’re worried about.

Opportunities for your business: Show your face and let your audience in. The rise of personal branding can really impact the success of your business so don’t get left behind!

More Exclusive, Community-Building Content

Offering exclusive content through memberships or subscription-based platforms isn’t just a smart way to generate passive income. It’s also an incredible tool for fostering a stronger sense of community.

By providing your audience with insider access to valuable resources, tips, or experiences, you’re not only positioning yourself as an industry authority but also creating a space where your audience feels like they belong. This sense of exclusivity makes members feel valued and ahead of the curve, deepening their connection to your brand.

A Higher Rise in AI (We Saw This One Coming)

Now, depending on how you look at it, AI can either be useful or a glimpse into a future where our world is run by robots. I personally see it as useful though and not something that will or can take our jobs.

If you’re a business owner, I’d be surprised to hear you’ve never went into Chat GPT to quickly write up an Instagram caption because you were low on time. But AI doesnt just stop there. It’s used for automations, algorithms, ads, educational purposes (darn plagiarism detectors), cybersecurity, and more.

Opportunities for your business: If you can automate it, do it. There are many CRM tools that have built-in AI systems to do the work for you. You’re already so busy, let the bot take the weight off as much as you’re comfortable with.

Ready to tackle 2025 together? If so, I’m right there with you cheering you on! But if not, let’s chat. I’d love to offer some guidance on how you can make your brand shine in your social media marketing in 2025. Book your free Discovery Call here and let’s get you standing out on socials!

xoxo,